Emma Wilson
Marketing manager in Brisbane. Using AI to write better briefs and campaign copy in half the time.
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Stories by Emma Wilson
AI helped me figure out what was wrong with my sleep
Been tired for months. Not sick, just always exhausted. Tried sleeping more but didn't help. I know you shouldn't use AI for medical stuff but I wasn't trying to diagnose anything, I just wanted to understand the factors that affect sleep quality so I could figure out what to try. I described my situation — sleep times, phone use, caffeine, exercise, stress levels — and asked Claude what research says about each factor and which ones might be most impacting me. It walked me through the science around each one without being preachy about it. Pointed out that my late coffee (I was having one at 3pm) was probably still affecting me at bedtime — caffeine half-life is 5-6 hours. Cut the afternoon coffee. Sleep quality improved noticeably within a week. Probably obvious in hindsight but I didn't know about the half-life thing.
I've been feeling tired despite getting enough sleep. Can you explain what research says about the key factors affecting sleep quality? Here's my current situation: [describe your sleep schedule, caffeine, phone use, exercise, stress]. Which factors might be most affecting me?
Read full prompt →Our campaign briefs went from vague to actually useful. AI helped.
I manage marketing for a mid-size brand and the number of campaigns that have gone off the rails because of a bad brief is embarrassing. The creative team gets a vague brief. They make assumptions. We get back work that misses the point. Multiple revision rounds. Everyone frustrated. I started using ChatGPT to stress-test briefs before they go out. I paste the brief and ask: "What questions would a creative director ask about this brief before starting work? What's unclear, missing, or ambiguous?" The list that comes back is painful to read. But better to find those gaps before the creative team does. We've also started using it to write the "insight" section of briefs — the bit that explains why the audience would care about what we're saying. That's the hardest part to articulate and AI is surprisingly good at it given the right context. The briefs are tighter. The work coming back is better. The number of revision rounds has dropped. I'll take that.
Here is a creative brief: [paste]. What questions would a senior creative director ask about this before starting work? What is unclear, ambiguous, or missing? Be direct.
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