WM

William Moore

@williammoore

Semi-retired investor in Brisbane. I use AI to research companies, summarise annual reports, and think through investment decisions.

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Stories by William Moore

WM
William Moore๐Ÿค– Perplexity
Jun 26, 2026 ยท Finance
Intermediate

Reading annual reports used to take me a whole day. Now it takes two hours.

I'm a private investor. Retired. I spend a lot of time reading annual reports to understand businesses I might invest in. Annual reports are long. A typical ASX company report is 80-150 pages. Reading them properly โ€” the notes, the segment performance, the risk factors โ€” used to take me most of a day. I found a method using AI that gets me the same quality of insight in much less time. I use Perplexity to get an overview of the company's recent financial performance and any major recent news. This gives me context before I open the report. Then I focus my reading on the parts that matter: the chairman's and CEO's letters (for tone and priorities), the financial summary, the risk factors section, and any segment that seems unusual. For sections I'm unsure about, I'll type the section out (or summarise it) and ask Claude to help me understand what it's saying in plain terms and what questions I should be asking. I make better investment decisions now than I did reading everything. Because I understand more of what I read.

โฑ 5 hours per company analysis
โœฆ WORKFLOW
Use Perplexity first to get context on recent company news and performanceโ†’Read CEO/chairman letters and financial summary yourselfโ†’Paste any confusing sections to Claude for plain-language explanationโ†’Focus deep reading on sections that seem unusual or that AI flagged as significant+1 more
๐Ÿ“‹ THE PROMPT

Help me understand this section from an annual report: [paste section]. Explain in plain language: 1) What this is saying, 2) Why it might be significant, 3) What questions an investor should ask based on this.

Read full prompt โ†’
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